The 10 things in advertising you need to know today


Amazon bookstoreNot anymore — for non-Prime members who could pay up to 40% more than on at Amazon book stores. Aly Weisman/Business Insider

Good morning. Here’s everything you need to know in the world of advertising today.

1. Rival ad tech companies Criteo and SteelHouse have agreed to drop their respective lawsuits and countersuits against each other. The lawsuits both alleged the other was using dubious methods to artificially drive up their click rates. 

2. Amazon is making non-Prime members pay higher prices at its brick-and-mortar bookstores. The “list price” for non-members could be almost 40% more expensive, prime members can buy books and other items for the same prices as on 

3. Erin Johnson will be returning to her job at JWT New York this week nearly 8 months after she filed a discrimination suit against the agency’s former CEO, Gustavo Martinez, AgencySpy reportsThe case has not yet closed.

4. Analysts are expected to question Facebook on its new potential money-makers during its quarterly results call today. Facebook execs have warned that its revenue growth rates are due for a slowdown next year, as it reaches the limit on how many ads it can squeeze into newsfeeds. 

5. The CMO of Kate Hudson’s Fabletics brand has spoken about the real value behind opening bricks and mortar stores as a company that began online. The athleisure brand borrowed the strategy from Apple and Warby Parker. 

6. A newly published batch of stolen emails reveal a close relationship between Google’s Eric Schmidt and members of Hillary Clinton’s campaign staffThe private emails were stolen from John Podesta, Hillary Clinton’s campaign chair, and published by WikiLeaks.

7. A look at Snap Inc.’s product and leadership track record shows its rumored $40 billion projected valuation is not as crazy as you might think. If Snap’s impact on the tech industry over the next five years is as profound as it was in the past five, then some of the heated expectations around the company might not be so outlandish.

8. Facebook has revealed details of its plan to compete in the $500 billion telecom equipment market. The plan includes a new computer-network product it has invented that it will freely share with the world, as well as a plan to design an open source cellular wireless network.

9. Twitter has launched its Highlights feature on iOS, The Next Web reportsThe feature — which sends a push notification of a short digest of the best tweets you’ve missed whilst you were away — was introduced to its Android app about a year ago. 

10. Instagram is testing a new feature that will allow you to shop for products direct from the appFrom next week, 20 US-based retail brands will be trialing the feature, which overlays a “Tap here to view products” call-to-action button on their photos. 

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